![]() For example, fake news or deep fakes might influence your child to believe misinformation about a politician, public figure or celebrity. But social media and other media are sometimes used in negative ways during elections and at other times. To be responsible citizens, pre-teens and teenagers need reliable and good-quality information. For example, media messages and content can make it look ‘normal’, cool or grown-up to eat junk food, smoke, vape, drink alcohol and take other drugs. Social media and other media can influence the decisions that pre-teens and teenagers make about their health and lifestyle. ![]() These images can be even more powerful when there’s no-one to disagree with messages like ‘thin is beautiful’. Or if your child sees unrealistic ‘thin’ or ‘muscly’ body types often enough, it can affect their body image and eating behaviour. ![]() For example, if your child regularly sees staged and filtered images on social media, they might feel they’re not good enough. Your child’s self-image and body image can be influenced by social media, other media and advertising. Media messages can have a negative or unhealthy influence on pre-teen and teenage behaviour and attitudes in certain areas, including self-image, body image, health and citizenship. Negative social media and other media influences on pre-teens and teenagers Often these influences can be more powerful than media influence. Other influences include family, friends and peers, cultural background and more. It’s always worth remembering that media – good and bad – is just one of several influences on pre-teen and teenage behaviour and attitudes. Watching these shows with your child is a great opportunity for discussion. Good-quality stories in television shows and movies can help pre-teens and teenagers explore aspects of identity like sexuality, relationships, gender or ethics – for example, the treatment of sexuality in a movie like Bohemian Rhapsody, or gender in Ride Like a Girl, or ethics in a TV show like The Good Place. This might include messages aimed at preventing youth depression and suicide, promoting positive, respectful relationships, or encouraging healthy eating and lifestyle habits. Pre-teens and teenagers can also pick up important health promotion messages from social media and other media. Media can encourage them to become more involved as citizens in their communities. Pre-teens and teenagers who are exposed to and take an interest in news media are more likely to be interested in major social and political issues like climate change. Social media and other media can be positive influences on pre-teen and teenage behaviour and attitudes. Positive social media and other media influences on pre-teens and teenagers This kind of media influence can suggest to pre-teens and teenagers that certain ways of behaving and looking are ‘normal’. It might also include violent imagery and coarse language in news media, documentaries, video games and some song lyrics. For example, this might include sexualised images and content on Instagram, Snapchat, TikTok and YouTube. This means that children, pre-teens and teenagers are increasingly conscious of brands and images. For example, advertising is often directed at children of all ages. Media influence on pre-teens and teenagers can be deliberate and direct. You can help them develop the skills they need to handle media influence. They don’t just take in everything they see and hear on social media or in other media. ![]() Pre-teens and teenagers can be smart consumers of media messages. How does social media and other media influence pre-teens and teenagers?
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